Transforming brands
to move businesses
and minds.
We are a design and brand consultancy based in Berlin, helping businesses and organisations bring brands to market, refresh existing identities, and implement turnaround strategies that drive meaningful change. We enable brands to become part of everyday life for global audiences by establishing strong, culturally sensitive multilingual typography.
Our Expertise
Brand Identity:
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Brand Vision
Articulation of a brand’s long-term ambition and directional intent, providing a reference point that guides strategic and creative decisions.
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Brand Strategy
Frameworks defining audiences, positioning, value propositions, and differentiation. Guiding decisions across communication, experience, and market engagement.
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Brand Culture
Internal values, behaviors, and practices that embed the brand within the organization. Culture connects strategic positioning with employee experience and organizational behavior.
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Verbal Identity
The codified expression of a brand through tone of voice, messaging hierarchy, and narrative structure. Verbal identity enables coherent communication across contexts and channels.
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Visual Identity
The systematic application of visual elements—color, typography, imagery, layout, and motion—that translates brand strategy into perceptible form and reinforces recognition.
Brand Elements:
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Design System
Modular framework of visual and functional components that operationalizes brand identity across platforms. Design systems ensure consistency while allowing for flexible application.
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Logotype Design
Typographic rendering of the brand name serving as a primary identifier. Logotypes reflect brand personality and positioning in a concise, recognizable form.
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Typography
Systematic use of type shapes the character of each medium in every word. Typography translates verbal identity and distills brand and message into a clear, distinctive form.
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Brand Symbol
Visual mark or emblem distilling brand essence. Symbols complement logotypes, reinforcing recognition and recall through iconic form.
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Typeface Design
Type as a dominant design element in communication shapes the perception of the brand in language. It combines legibility, brand relevance, and differentiation.
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Multilingual Systematics
Transforming brands for global audiences across cultural contexts. Through a culturally sensitive translation of symbols, design fundamentals, and multilingual typography, coherent brand systems are established.
Brand Management:
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Brand Positioning
Identification of the unique space a brand occupies relative to competitors, shaped by audience insight, market context, and organizational strengths. Positioning serves as the foundation for messaging and experiences.
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Brand Architecture
Structural organization of parent brands, sub-brands, and product lines. Architecture clarifies relationships within portfolios and supports strategic growth and market navigation.
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Brand Governance
Structures, processes, and protocols that maintain consistency and integrity across touchpoints. Governance ensures alignment between brand strategy and practical application over time.
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Design Guidelines
Documented standards specifying the correct use of brand elements. Guidelines maintain coherence, consistency, and fidelity across applications and stakeholders.
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Design Templates
Reusable design and content structures that support consistent application of the brand across recurring touchpoints.
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Design Tools
Systems, platforms, and workflows enabling efficient management, deployment, and evolution of brand assets.
About us
Founded and led by Christoph Dunst, we partner with forward-thinking companies, cultural institutions, and ambitious ventures seeking clarity, relevance, and long-term impact.
We believe brand design is not surface — it is structure. It shapes perception, builds trust, and creates lasting connections between organisations and the people they serve. Through a combination of strategic thinking, cultural insight, and precise execution, we turn complexity into clear, compelling brand experiences.
Approach
We approach every project with curiosity, rigor, and intent. Understanding what makes a brand distinct is the foundation for defining how it should behave, speak, and evolve.
Our process is research-driven and collaborative, balancing analytical thinking with creative exploration. We develop systems that are not only expressive but functional — designed to work across languages, cultures, and contexts without losing coherence or character.
Typography sits at the core of our work. It is both a tool and a voice — enabling brands to communicate with nuance and consistency across global touchpoints. Working from Berlin with an international network of collaborators, we remain flexible and scalable. This allows us to respond precisely to each challenge — across sectors, markets, and stages of growth — delivering work that is thoughtful, resilient, and built to endure.
References
We have partnered with brands and organizations of all sizes — from emerging to global, from conservative to disruptive — across many industries.
Abbott (usa), Beiersdorf (ger), BMW (ger), BMW Group (ger), Daimler Business Innovation (ger), E.ON (ger), First Draft (ger), Frankfurter Allgemeine Zeitung (ger), Franssen Nusser (ger), Gruner (ch), Heungkuk Finance Group (kor), IHC Merwede (nl), Mercedes Benz (ger), Metro Group (ger), New York Times (usa), Pax (ch), Peek & Cloppenburg (ger), Rolls Royce (ger), Regierung der Niederlande (nl), Resutium (cyp), Ringier (ch), RMF (pl), Seven Swans & The Tiny Cup (ger), Sony (jpn), Suva (ch), Europa-Universität Viadrina (ger), Vivum (ger), Zeit (ger)
Contact
Typefaces:
Our retail type families are available independently
of client work through Atlas Fonts™.
Please direct all inquiries to:
New Business:
inquiries@atlas.berlin
Hiring and Internships:
apply@atlas.berlin
Press:
press@atlas.berlin
Other:
info@atlas.berlin